Puebla's international projection is strengthened with the realization of the friendly match between Peru and Spain, a game that puts the entity in the spotlight of world football and expands its presence before media, fans and sports delegations from different countries. The official press conference prior to the match, with the participation of directors, technical bodies, players and representatives of national and international media, was a success. The coach of the Spanish national team, Luis de la Fuente, highlighted the relevance of Mexico in the history of world football, recognized the passion of his fans and expressed his satisfaction for visiting Puebla, a city he qualified as footballer and with an important sporting tradition. On the other hand, the coach of the Peruvian national team, Mano Menezes, recognized the conditions of the Estadio Cuauhtémoc and expressed his confidence that the building will be in optimal conditions for the celebration of the match, highlighting the work done to receive both teams. The presence of international media also allowed to show the hospitality of the entity. The journalist from Cadena COPE of Spain, Helena Condis, highlighted the atmosphere, the attention received and the warmth of the Poblanos, in addition to expressing her expectation to witness a match of great level of football. While the member of the Peruvian team, César Vivar commented that the conditions of the Estadio Cuauhtémoc are very favorable for the players. "It's very nice", he expressed. Under the leadership of Governor Alejandro Armenta Mier, the State Government promotes sports as a tool for promotion, development and social well-being, in line with the humanist vision of the President of Mexico, Claudia Sheinbaum Pardo. Through international events, the entity's tourist and sporting vocation is strengthened, at the same time that it consolidates as the Land of Champions.