Puebla, the host city of the 2026 FIFA World Cup, presented its Fan Zone in the Zócalo, with a giant screen and 500 seats to enjoy the matches. The event, called 'El Fútbol se Vive', was presented by the mayor of the city, José Chedraui Budib, and the director of the company Xperiax. The Fan Zone will be the only point in the city where the World Cup matches will be shown, due to the high costs of broadcasting rights and the investment needed to install the infrastructure. Despite this, the city of Puebla is excited to welcome football fans from all over the world and offer them an unforgettable experience.