Héctor Domínguez, the brand director of Club Puebla, was fired this week following a social media post that caused an institutional controversy. His departure ends an eleven-year tenure with La Franja.
The club's board made the decision after Domínguez shared a video of the goals from Puebla's 3-2 win over Santos Laguna on August 23, set to the song 'Color Esperanza'. The post mocked a private event where Aleco Irarragorri, president of Santos Laguna, reportedly sang that song. At the time, Santos Laguna was on a five-game losing streak in the Apertura 2026 tournament, which amplified criticism of the joke.
Puebla's board deemed the content inappropriate and not in line with the club's institutional values. Shortly after the video circulated, the club issued a public apology. In their statement, the board called the post a mistake and distanced themselves from Domínguez's actions. This incident marred the celebration of a significant victory that placed Puebla fifth in Liga MX, with 10 points from five games.
The team's record stands at 3 wins, 1 draw, and 1 loss, having scored 9 goals and conceded 7. They are just 3 points behind leaders Club America and are on a two-game winning streak heading into their next fixture.
Domínguez posted a farewell message on his Instagram account. It included photos with former colleagues and, in an ironic nod, again used 'Color Esperanza' as the soundtrack. In his text, he thanked the fans who identified with his work and those who supported his creative proposal during his long tenure. He also expressed gratitude to colleagues and individuals who contributed to his professional development within the club.
His work focused on renewing Puebla's brand image to connect with younger audiences, a task that now falls to his successor. The firing marks the end of an era in the club's communications department, at a time when the team is looking to solidify its place near the top of the table. Detailed performance data for the squad is available in our stats section.
Domínguez's exit comes during a positive sporting moment for La Franja. The team showed character by coming from behind to beat Santos Laguna last matchday, a result you can revisit in our fixtures summary. However, the incident forces the club to restructure its branding department on the fly, while the competition marches on.
The next challenge is a high-stakes one: Puebla will host third-placed Toluca on September 5 at the Estadio Cuauhtémoc. This match will be a litmus test to see if the team can maintain its winning run and put off-field distractions behind them. The board must find a replacement who maintains communication innovation but with greater restraint, ensuring the focus remains on on-field performance. The current squad, which you can explore in detail on our team page, has the task of capitalizing on the good sporting momentum.
